This month, we’re taking a look at great excerpts from brand new business whitepapers, including some of the top content that you can use right away. In this post, we’ll look at a brand new piece called Instagram for Business: The Definitive Guide for 2018.
Building an Engaged Instagram Following
Instagram can be an incredibly powerful tool to elevate your brand and engage your audience. That is, provided you actually have an audience to speak to and aren’t just sending posts into the abyss.
It’s that very hurdle that stops many brands in their tracks. They know all of the best practices and things they should be doing for their actual posts. However, when it comes to growing their audience, they find themselves stuck. How can they organically grow a following that’s genuinely interested in their posts?
There’s no sugarcoating it—this can be challenging. And, Instagram’s ever-evolving algorithm makes it that much tougher.
But, rest assured, there are things you can do in order to get more Instagram followers for your brand—without buying them. Here are three tips to put into practice to continue growing your Instagram audience.
Post great content. This first tip seems painfully obvious. But, it’s crucial if you’re eager to get more followers on Instagram. After all, people typically aren’t ready and willing to follow an account that only shares mediocre content. While settling on an aesthetic and creating and curating a beautiful feed is important, it’s even more critical to zone in on the types of content that your ideal followers are actually interested in seeing. Obviously, you can’t read your customers’ minds. But, there are a few different ways that you can identify the type of content they really want to see. Try these tips to get into the minds of your followers.
– Looking at what your competitors are posting
– Observing what influencers in your niche are posting
– Reflecting on your most popular posts so far
Although you want to narrow your focus to the types of content that will resonate best with your audience, that doesn’t mean you need to pigeonhole yourself. Think of your Instagram content as an umbrella—there are likely numerous different topics and types of content that would fit underneath it.
Rely on users. We’ve spoken about user-generated content (UGC) before, and you know it can be an incredibly powerful tactic for growing and engaging your following on Instagram. Not only does it fill your feed with beautiful photos (without you needing to do anything yourself!), but it also provides you the opportunity to give that follower a shoutout on your own feed. Other users who see that could feel motivated to be featured on your page too—meaning they’ll engage with your account and perhaps even tag you in their own posts (which gets your brand in front of that person’s audience!). It’s like a ripple effect. Additionally, UGC resonates well with your audience. Generate a hashtag that is unique to your brand to make it that much easier to find UGC to post to your own account.
Take this further by using Schedugram to add just one unique hashtag to the first comment of your posts so it’s easy for your audience to find and use.
Include a call-to-action. Getting your Instagram account in front of potential new followers isn’t something that’s just going to happen. More often than not, you need to ask for it. One of the most effective ways to do so? By including a call to action. Arguably the best call to action to use is to ask your existing followers to tag a friend (or even multiple friends!) in the comment of a post. Perhaps tagging a friend enters that user into a giveaway to potentially win some sort of prize or award. Or maybe, like the above example, tagging a friend just gives that follower the chance to share a funny or relevant post with someone they’re close with. Regardless of the end result, this strategy is a surefire way to get your content in front of people who aren’t already following you—and, thus, wouldn’t have seen your post on their own. If they like what they’ve been tagged in? They might just become a follower of your account themselves.
More Resources in the PDF
Did you like what you just read? Well fortunately, there’s another 40 or so pages of that in this free PDF on Instagram Marketing. Be sure to check out the whole thing, and have a great holiday!